Civil Alchemy - A Modern General Store

I was tasked with creating an immersive experience for a local St. Louis Brand. I chose Civil Alchemy a lifestyle retail company offering diverse, functional, quality, and inspired goods. Through research, interviews and site visits, I came up with the concept of a general store experience. The products they curate are meant to accent and bring joy into the lives of community members, in the St. Louis area and beyond. They also cater to the community of now and to the older generations that remember general stores of the past. Civil Alchemy takes the classic general store aesthetic from the past and redefines it with a fresh modern twist. I wanted to make Civil Alchemy a second home for its customers. It is a place where one is met with a smile every time they walk in. Inside the store, there would be multiple experiences including a retail area, a Cafe/Bar, a flower shop, and an artisan station where local artisans take over the space for a month and sell their products and lead workshops to teach their unique craft.